Building a website is not an effective business objective in and of itself. Your website is first and foremost a communication tool. Your business objectives will determine what needs to be communicated, and how, in order to provide value to your visitors that leads to them doing what you want them to do (make a purchase, sign up for your newsletter, contact you, stay loyal to your brand, etc).
A great looking and functioning site is nothing without great copy. I can help ensure your message is relevant and persuasive.